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Tackle the #1 driver responsible for 60% of media performance: creativity!
- "Display my logo in the first 3 seconds, is it a performance driver?"
- "Start your ad with a smiling man, is it a CTR booster?"
- "What is the optimal video rhythm to maximize conversion rate?"
Start being ROI-centric, focus on creative excellence
Creativity is responsible for 60% of performance
(Source : Nielsen Catalina Advertising Effectiveness)
BUT campaigns are being analyzed with Media KPIs,
Conversion rate, ROAS, view rate...
SO there is a blindspot on 60% of the performance!
No KPI existed to measure creativity impact... until now!
Proud official partner of
15-min to get actionable insights
on your brand?
Spot creative elements that are truly relevant to your consumers
Use AI to break down each asset into thousands of features, link it to KPIs, and identify actionable insights.
“Creative Lift enables us to take objective decisions regarding creative choices. It brings real added value by helping us produce creative contents with a ROI-centric look.”
Thomas Rudelle
Global Digital Marketing Director | Carrefour
Make the right creative decisions based on data
Gather insights, apply them to your design and boost your creative performance.
With a conversion objective, where should I place my logo?
At the beginning or at the end?
What is the optimal content length for branding?
10s or less? 15s? Does it depend on campaign objectives?
How to promote your product while optimizing
your CTR ?
Alone ? In collection ? Multi-products ?
Optimize your assets before going live
Make sure you respect the best practices of the platform you are publishing on before spending even a penny!
Basics
Ratio, Duration, Use of Space
Branding
Logo presence, co-branded effect
Visual Appeal
CTA, Faces and emotions, Visual Hook, Dynamism curve
