As a global marketer, you produce (a lot!) for your markets with no view on what was used, what worked, what could be optimized.
Define the right KPIs is the first step to success!
% of assets that were produced by global team, and never used by local teams.
Think twice about producing those unused assets in your next launch pack.
Compare your content type results per step of the funnel. And deep dive comparing global vs local results.
Stop producing Before/After if you have bad results on skin care products.
Define Creative criteria to outperform, & monitor their adoption through your different markets.
Define safeguard to insure better performance in your different markets.
We will be glad to discuss about your need