“Creative Lift enables us to take objective decisions regarding creative choices. It brings real added value by helping us produce creative contents with a ROI-centric look.”
Thomas Rudelle
Global Digital Marketing Director | Carrefour
Make the right creative decisions based on data
Gather insights, apply them to your design and boost your creative performance.
With a conversion objective, where should I place my logo?
At the beginning or at the end?
What is the optimal content length for branding?
10s or less? 15s? Does it depend on campaign objectives?
How to promote your product while optimizing your CTR ?
Alone ? In collection ? Multi-products ?
Optimize your assets before going live
Make sure you respect the best practices of the platform you are publishing on before spending even a penny!
Basics
Ratio, Duration, Use of Space
Branding
Logo presence, co-branded effect
Visual Appeal
CTA, Faces and emotions, Visual Hook, Dynamism curve
Who we are
A technical solution born from an advertiser's need
Creative experts searching for consumer insights to achieve excellence